Assessor Resource
MSTFD5023
Develop marketing plans for fashion products
Assessment tool
Version 1.0
Issue Date: May 2024
This unit of competency describes the skills and knowledge required to plan marketing and promotional activities to support the sales of fashion products. Proposed activities must be appropriate to the price point of the fashion design and the overall objectives of the stakeholder.
The unit applies to local and international individual and team activities typical in the promotion and sale of fashion products in small to large scale workplaces in the textiles, clothing and footwear industry. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to stakeholders.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
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